Dismantled Fashions is a central Virginia, one girl, company started in 2004. With the signature shape-pleasing styles and classic lines, the items are staples for any gal. Think retro class meets modern trash! Made for the Heavy Rebel kinda girl, the rockin' hot rod babe or zombie mama who believes in looking good and knocking 'em dead. Mud wrestlin', brain eating and whiskey drinkin' girls, here's to you! Hell yes!
Tell me about how you originally got into your craft, Emily.
I started sewing when I was really young, just dorky homemade pillows and doll clothes. Then in high school I started making actual clothing. Mostly for myself, then I decided I'd give it a shot to sell on Ebay. It kinda spiraled from there. It was always so hard for me to find cool clothes I loved, so I just made them. Finding out other people liked what I could do too made it even better.
What is your favorite thing to do in the whole wide world?
Be with my friends. I have the most amazing group of people in my life, so I love being around them. I also enjoy a nice whiskey drink and great music.
What is your biggest challenge when it comes to running your business?
The uncertainty of it all. Sometimes you'll have a great month... sometimes it's just horrible. There is no steady pay or anything in the DIY world. Other than that it's just the ability to stay fresh.
When you were a kid, what did you think you were going to be when you grew up?
A rockstar, a psychiatrist, artist, social worker, tattoo artist... I had a lot of childhood pipe dreams.
What item in your shop would you most like to receive as a gift if someone were shopping for you?
The Doghouse skirt. It's definitely my favorite item. I've already made one for myself and I love wearing it out.
What other artists out there do you love?
Well, I gotta say my friend Stef Toxic of Leopard and Lace. [See the SCS interview with Stef Toxic here - Ed.]
And also, I'm really more so than ever into good tattoo and Day of the Dead art, like these two shops: Vicki Death and Illustrated Ink
What does your future hold?
I can only hope that I can continue to do what I'm doing, and just keep getting better. I have plans to eventually expand with a men's line and to keep adding to the women's line. As long as I never plateau, I'll be happy.