DJ-Producer Jeff Alford broke out into the international dance music scene in 2006 with his album "Heart Of Trance" and his award-winning video to the album's first single "Visions In Space." In 2008 he released PsyTrance album "Dreams - Heart Of Trance Part II" under Jamixart Productions.
Tell me about how you originally got into your craft, Jeff.
I started my musical career in the late nineties. At the age of 16 after formal piano lessons in the UK, I took the road playing with a 'rap band' in Lebanon. Things moved on once again with the opportunity to study the Recording Arts at the Full Sail campus situated in beautiful Central Florida where numerous celebrities worked including Micheal Jackson, Shaquille O'Neal, Backstreet Boys, Bon Jovi, Deep Purple, just to name a few. Due to the sophistication of the equipment and the overall caliber of the facilities, my music creations just flew to a entirely new level.
How do you describe your music to people?
I describe my music as my own way of expressing my feelings. Progressively creating energy for the people during my concerts for instance. With today's digital instruments, I am able to use the energy which people generate during the progression of my live performance, and deliver that energy back to them in a more powerfull way. Being able to control every single element in the mix as a live electronic artist, it simply gives me the opportunity to make a unique performance every every time I play.
Just to let you know I do not use computers, cds or vinyls during my live performances. Every sound is programmed and edited in the studio before going on stage to play everything in freestyle. The show can last 2 hours or more depending on the event. I only use digital instruments when playing live, and every hardware I use has been optimized at its best to playback smoothly.
What is your favorite thing to do in the whole wide world?
One of my favorite things to do is to kiss my wife and tell her that I love her!
What is your biggest challenge when it comes to running your business?
The biggest challenge when it comes to running my business is to create demand as an artist. Promoting and selling my music is the hardest part of the business.
When you were a kid, what did you think you were going to be when you grew up?
Believe it or not, I wanted to become an astronaut.
In what way has your community impacted your development as a musician?
I lived in 5 different countries: Lebanon, Qatar, France, Uk, and the US. On top of discovering and experiencing the ways of life in each place, I had to adapt myself to every culture. I have learned a lot from these different countries, and I honestly don't feel like I belong to one place only. Travelling so much back in the days not only had an impact on my development as a musician but also on becoming a multicultural person through self reflection and on how others operate in the world.
What other artists out there do you love?
I love the sounds of Simon Patterson, Ferry Corsten, Sasha, John Digweed, Armin Van Buuren, Paul Van Dyk, The Prodigy, Fatboy Slim, Sven Väth, Sander Van Doorn, Sied Van Riel, Carl Cox, Richie Hawtin, Frantic just to name a few and many other artists from other musical genres.
What does your future hold?
The best is yet to come...
Learn more about Jeff Alford at www.JeffAlford.fr. He is currently working on a new album entitled Electrovni with tracks selected from his current live show.