Hex Chromosome is high performance, high attitude athletic apparel for the alternative athlete.
The Dixie Witch (creative director) and Daisy Shoots (financial director) both play for Assassination City Roller Derby.
They manufacture by hand in Texas in a studio in the front office of what used to be the family mattress factory.
Tell me about how you originally got into your craft.
I wore a uniform for school from pre-k until I graduated, and I think it warped my mind.
I was always trying to make my school clothes more expressive and goth-- within the uniform restrictions. No detentions here. When I got to college I dove into theater costuming, then ended up getting a BFA in Fashion Design from Parsons.
I've kind of come full circle with designing athletic apparel which oftentimes is essentially a uniform. I really enjoy pushing that genre the same way I did as a teenager. Not everyone wants to work out in gym clothes that either look like pyjamas or boys' stuff!
What is your favorite thing to do in the whole wide world?
It's always exciting to see your product worn by a stranger. It's like deja vu plus Christmas morning.
I also perform tribal bellydance and fire eating. Being around other performers is a huge source of inspiration for Hex Chromosome. Although some people don't immediately think of hula hopping, burlesque, or circus as "sports" because there's no score or teams, those girls all use their bodies in demanding, athletic ways and require the same durability from their costumes as anyone else playing a traditional varsity sport.
What is your biggest challenge when it comes to running your business?
Time management. As a night owl, it's tempting to keep chipping away at a great idea or project until dawn, so I've had to learn to force myself to keep normal working hours. It's not like I have a boss that's kicking me out of the office so she doesn't have to pay me overtime!
When you were a kid, what did you think you were going to be when you grew up?
My mom's a librarian so she always thought writing or literature would be my career and art would be my hobby. Of course, it turned out to be the exact inverse.
What item in your collection would you like to receive as a gift if someone were shopping for you?
I really like the Karoline short right now.
That 80s bike length is just too versatile to be denied. You can skate in them, bike, dance, do the splits, wear them under a skirt, whatever, and keep everything covered up just enough.
As a gift, I think they would make a great surprise in a crazy color combination that I wouldn't normally wear, but looks rad. Maybe pink with olive!
I really dig Purrfect Pineapples' eye for pattern.
I'm also addicted to Villainess soaps.
What does your future hold?
Since we formally launched in February, we've built up a solid base of great fitting shorts in awesome colors. I'm excited to keep developing the collection in the same meticulous way by adding tops, pants, jackets this year. Long term, we'd like to establish our brand across a number of sports and activities, like yoga for example. I like to be active, but sporty, preppy clothes have never been my thing. I think a lot of women feel like that!