jsin

Montreal, Canada native jsin makes music that is unapologetically honest. Inspired heavily by the gritty rock music of yesteryear jsin’s debut Born harkens the memory of 1980’s head banging music with a modern twist.

Released in late 2009, Born draws from a diverse selection of musical genres including electronica, trip-hop, punk and pop, while staying firmly rooted in the grit, guts, and glory of one of early Guns N’ Roses. Coupled with producer Vikas Kohli, the partnership has produced an album that refuses to stay within a narrow definition of rock.

jsin was first introduced to Guns N’ Roses at eight years old and Axl and company’s style has been an influence ever since. “In a time where everything was glam they were raw, nasty and real,” says jsin. “They didn’t look manufactured at all.

Ironically, rock music has yet again taken a turn for the ultra polished look and jsin’s style is as anti-establishment now as GNR’s was in the 1980’s.

As a singer/songwriter, jsin’s lyrics are about as personal as it gets. Though there are no names or specific details given, one listen to the album’s sexy first single “Inside” or the slightly angry “Something to Say” and you know he is speaking on real life stories and feelings. There is no posturing or media training here, his songs truly match who he is as a person.



jsin understands that it’s no easy task to get an audience to connect with such authentic music. “Once you are able to communicate your ideas into a song and then to be able to play that song live and have people actually get it, is a pretty cool thing,” he says.

Though it has been a slow build up jsin has achieved some very big things in his short career. He played a packed venue at Canadian Music Week 2010, and saw his first music video ‘Inside’ premier at the 10th annual ReelWorld Film Festival.

Currently residing in Toronto, Canada jsin has rocked shows at The Opera House, Tattoo Rock Parlour, Yonge & Dundas Square, Revival, and Exhibition Place among other venues. He has also been featured on CBC radio’s Masala Mix, Bollywood Boulevard, Rogers Daytime TV, ANOKHI Magazine and South Asian Living Magazine.

As he works on his as yet untitled sophomore album and upcoming tour, jsin is also expanding his talents by taking classical vocal training in order to expand his range and the creativity of his music.

How do you describe your music to people, jsin?
It's 80/90s rock with a modern twist; influenced by Guns n' Roses and Radiohead it sounds like Incubus and older Muse material.



Tell me about how you originally got into your craft.
I stopped listening to alternative and rock music just a little after Nirvana came out; I got into hip hop and electronic music. Then a few years later I decided to purchase the Guns n' Roses CDs (I only had taped tapes!) and got obsessed. This led to me learning guitar and then singing - though my singing was limited to covering Guns n' Roses songs. Eventually my own writing started and my singing evolved and now here I am.

What is your favorite thing to do in the whole wide world?
Honestly...I love singing. I get such pleasure out of losing myself in a tune and letting it take over my body.

What is your biggest challenge when it comes to running your business?
Looking at my album like a product is an ongoing challenge for me. As someone who is usually quite private it's hard to take material that is very personal and throw it out into the marketplace with marketing plans, 'catch' phrases, and social media.

When you were a kid, what did you think you were going to be when you grew up?
I never had a clue, but now when I look back, the idea of performing was always something inside me. When I was younger I didn't exploit those thoughts and ideas.

In what way has your community impacted your development as a musician?
I'll comment on my 'community' in two different aspects. Firstly, being of East Indian descent, an important part of my life is the Indian community. I don't think it impacted my music, but being Indian certainly did. The reality is that it's awkward being 'different' when you're growing up - it's a huge journey to really overcome and feel like you have your place. The result has been that I now enjoy being different as long as I'm doing what I want to do. Often it also means being different than most in my own community (rock music isn't the 'in' thing).

Living in Toronto provides one with the big city life lessons one hopes for. It's a hustle to get gigs and to build a presence. The diversity here allows one to really find their niche. So, as far as my development is concerned, I'd say Toronto has played a role in that I felt like I could do what I wanted to do...

What other artists out there do you love?
Obviously Guns n' Roses and Radiohead compose the foundation of my passion, however, artists like Prince, Bowie, Depeche Mode, Stones, Zeppelin are always on my playlist. I'm a huge Alicia Keys fan. I love - White Stripes, especially their live show.

What does your future hold?
I'm working on new material, so a new album is definitely in the works. I've dipped into the acting world as well so being in a movie both as an actor and as a musician is a dream, but we'll see what the future holds!