nevereven

On Halloween night 2010, the long-time rock band nevereven released their first new music in over 3 years. After 10 years of touring, writing, and changing everything but their values, nevereven continues pushing forward and playing the true rock music that seemed to have been abandoned by the industry.

Priding themselves on being active in the re-emergence of real rock music in NY, Brooklyn’s nevereven is not your typical run-of-the-mill, ready-for-Pitchfork band that the market is currently so saturated with.

As the heavier melodic music scene in NY experiences a resurgence, nevereven stands on the forefront with other bands who have stayed true to their music and resisted the direction that the local and global scene has changed into over previous years.

Their current double-sided single “Give/Remainder” is being well received by an industry hungry for quality cutting-edge songs and a genre regaining it’s hold on the music world.


How do you describe your music to people, Gary?
The basic description that we give to people is progressive hard rock.  Some people categorize us as metal, some people categorize us as pop.  It's all in the ear of the beholder.  Our influences vary greatly and everybody brings something different to the band.

Lately, I've been telling people that it's "feel bad music"...to counter-act all of the "feel good music" that's inundating the airwaves lately.  There is more to life than just "the club" and "the dance floor".  Music should have a message and it should compel you to feel emotions...you know, other than feeling crunk.


Tell me about how you originally got into your craft.
I've been studying music since I was a kid.  I took lessons on saxophone, flute, clarinet, guitar, bass, drums...you name it.  Music has always been a huge part of my life.  I went to college for jazz and contemporary music performance and while I was there, I decided to form a rock band that would not only be accessible to everyone, but more complex in it's musical structure and content.  That's the basic premise behind our band.  We try to always stay true to that, regardless of whether those values are in fashion or not.

What is your favorite thing to do in the whole wide world?
Play.  Regardless of how many people see the show or whatever hardships we have to endure to make the show happen, performing with nevereven is my favorite thing to do in the whole wide world.

What is your biggest challenge when it comes to running your business?
That's just it.  The business aspect of the music business is the most challenging thing for me.  I'm trained to be a musician, a performer and a songwriter, not a businessman.  The business mindset has a completely different way of functioning than the artistic mindset.  I'd love to forget about the business of it all and just perform, but at the end of the day, we need to keep gas in our tank and food in our mouths.  You need both to make it happen...it's a necessary evil.

When you were a kid, what did you think you were going to be when you grew up?
When I was really small, I swore that I would one day be the president of the united states.  I am so glad that common sense eventually kicked in.

In what way has your community impacted your development as a musician?
Do we really want to open this can of worms?

I have to thank New York City's music scene for being so absolutely abysmal these past few years.  The overpopulation of terrible hip indie bands that possess little to no musical talent, the shifty promoters with sticky fingers and dollar signs in their eyes, the general public that would rather go listen to a DJ spin for 4 hours, the closing or relocation of landmark venues like CBGB's, The Continental, Tonic, L'Amour, The Knitting Factory...do I have to go on?

All of this has done nothing but add fuel to our fire and we are doing everything in our power to bring back a thriving music scene here.  The people of New York deserve that.

What other artists out there do you love?
I could literally go on for days.  I listen to everything...a really eclectic mix.  I shouldn't bore you with the bands that you already know about.  I should get you excited about the bands that you should know about.

Those bands being the other great bands in NYC's hard rock/metal scene right now working hard with us to make things happen.  We all play the same stages and we all love and respect each others work: Between Wars, Broken Glow, Cascadence, Cousin Sleaze, Descender, Gelatine, The Golden Girls, Hellshot, John Wilkes Booth, Pistola, Seer, Stoned Fire, Vagina Panther, VTT and many many more.  If you don't know them, go check them all out.

What does your future hold?
The future.  If I have learned anything from being in this band, it's that you should never predict the future.  I've tried it in the past on several occasions and it has never worked out well.  All that we can do is keep doing what we feel is right, and if people like our music, then I could never ask for anything more.