momomadeit is a shop full of aprons! Retro-inspired with a sexy, feminine fit, Joan Hand Stroh's aprons have been featured in Shop Smart Magazine and on Good Morning America.

Tell me about how you originally got into your craft.
I have three older sisters - they were in high school when I started elementary school. My mother sewed constantly, making dresses, skirts and blouses and such pretty formals. I would sit on the floor by the sewing machine and she would give me scraps of fabric and let me cut with her huge silver scissors. (I still have a thing for scissors!) By junior high I was making my own clothes. In high school in the sixties, I made polka dot shirts and corduroy jackets for my boyfriend's band - "The Strangers." Sewing has been a daily part of life for as long as I can remember.

As far as making aprons - my daughter-in-law asked for an apron for Christmas 2006 and my initial response was "huh?". At her suggestion, I made some and put them up for sale on Etsy, so here I am!

What is your favorite thing to do in the whole wide world?
I love to sneak out on a warm day and bask in the sunshine among all the greenery with the scent of the roses wafting in the air. Being barefoot in the warm dirt or sandbox is pretty much a tie. (Yes, I still have a sandbox). What gives me the most peace is when I have all my family home and the house is rocking.

When I mentioned basking in the sun - I meant that I love to sneak a few minutes and go out and sit in the sun. (not a sunbather, lol). I'm a Texas gal and I need sunshine to keep my batteries charged.

Sewing is obviously another passion - I just turn on the itunes and sit down at the sewing machine and I am good to go for hours.

What is your biggest challenge when it comes to running your shop?
Creativity breeds creativity... there is so much I want to do and not enough time! Also record keeping- good thing I've got one of those "A-type" husbands.

What item in your shop would you most like to receive as a gift if someone were shopping for you?
The 'Over The Moon" apron. It was a gift of sorts - an idea - from my daughter. Of course, I'd prefer a lime green version!

When you were a kid, what did you think you were going to be when you grew up?
I always wanted to be an artist (watercolors). I always assumed I'd go to art school, but I married early. I played around with pen and ink drawings and watercolors but soon turned my focus into sewing and creating cool clothing I could not otherwise afford.

What other shops or artists out there do you love?
wow! so many that I could not list them all.

jo askey


denyse schmidt

I have also been in love with Impressionist art since junior high school but I am drawn to
Realist artists like Edward Hopper.

Frank Lloyd Wright is always an inspiration!

What does your future hold?
Not a clue - but I'm in it for the ride!